We believe this will become the best AI analyst you can have for e-commerce and retail.

We’re launching the first version of Dema Agent in Beta. In many ways it works exactly as you’d expect — and in a few ways it will surprise you. Beta access is available to all Dema users, but it’s request-only for now. To join, simply fill out the form linked below and we’ll get you set up.

The Agent launches with three core execution modes:

• Product segmentation: Create product segments faster and smarter than ever before — ready to steer your marketing in no time.

• Customer segmentation: Get instant, powerful customer segments to follow in reports and dashboards, or to activate directly in your CRM.

• Reports and dashboards: Finish a conversation by saving insights to a report or dashboard with one click, making them easy to share with colleagues.

Want Beta access and a first look at what Dema Agent can do? Request access via this form. If you get in early, we may ask you for a short testimonial we can use in marketing.

• New time filter option: Added "Last 3 days" to segmentation filters for more granular data analysis.

• Various bug fixes to improve the stability and user experience of the platform.

What's New?

We've supercharged the segmentation platform to make creating and managing rule sets faster and more intuitive than ever!

Quick-start templates for instant segmentation setup

Drag-and-drop rule reordering for effortless configuration

Streamlined navigation throughout the segmentation interface

🔧 Better Rule Builder: These updates make building complex segmentation strategies more accessible while maintaining the powerful functionality you rely on. Get started with templates and customize from there, or build completely custom rule sets with our improved interface!

🔧 Chart Improvements

Stacked bar charts now sort more intuitively

Enhanced how data appears in your stacked bar charts, making it easier to identify trends and compare values across categories.

Chart bug fix

Resolved an issue that was affecting chart display and functionality, ensuring a smoother visualization experience.

⚡️ Performance Enhancement

Faster loading for large reports

Implemented improvements that significantly reduce loading times when working with datasets containing large amounts of data. Your analytics workflows just got a lot faster!

Big changes in the platform you probably won’t notice

We’ve made some major improvements to the platform over the summer. But ideally, you won’t even notice them. We’ve updated the UI with a new font, slightly reduced the font size – so you can view more data at once – and adjusted the color system to improve contrast.

For us, these changes have been significant. But hopefully, the only thing you’ll notice is that Dema looks and feels just a little bit smoother.

We’ve upgraded how you segment customers and products, making it easier—and now nicer to work with.

You can now:

• Use different time ranges within the same segment
  – e.g. Top 10% customers by spend in the last 12 months AND 0 orders in the last 30 days

• Combine multiple behavioral, marketing, and inventory filters
  – e.g. Marketing spend bottom 30% last week AND top 10% last 30 days AND inventory > 0

This unlocks smarter strategies like identifying valuable customers who haven’t purchased recently, or targeting products with high marketing investment that are still in stock.

Segmentations are more powerful, flexible, and designed to support next-level actions across marketing, inventory and retention.

We’ve just launched Custom Dashboards, a powerful new way to visualize what matters most to your team.

With Custom Dashboards, you can:

• Combine metrics across reports – Bring together data from performance, product, or profitability views.

• Compare time ranges side-by-side – Look at week-on-week or YoY performance in a single glance.

• Forecasting in charts - See forecasts for sales, profits, AOV, visits and more directly in charts

• Use multiple widget types – Line charts, tables, KPIs, and more—mix and match to suit your needs.

• Apply filters and tailor each view – Choose dimensions like channel, product category, or region to slice your data exactly how you want.

This feature is already live in your account. You’ll find the option to create a new dashboard right from your Dema workspace.

What happens to existing dashboards?

We’re replacing the old dashboards with Custom Dashboards to give you more flexibility.
But don’t worry—the original dashboards are still available under the “Dema team” section in the left-hand sidebar.

We’ve added several new Meta-specific metrics to give you a more detailed view of your ad performance:

• Reach – Unique users per day who saw your ad.
  Note: This is calculated per day. If you compare with Meta’s 7-day view, our number will appear higher.

• Inline link clicks – Clicks on links in your ad.

• Inline post engagement – Total engagement: reactions, comments, shares, views, and clicks.

• Video thruplay watched – Count of times video ads were played to completion or at least 15 seconds.

• Video play actions – Count of times video ads started playing.

These metrics are currently backfilled 1 month back. In the upcoming weeks we will backfill all historical data for these metrics.

We’ve also added a range of Meta-related dimensions to support better grouping and segmentation:

• Campaign daily budget

• Ad set daily budget

• Buying type

• Performance goal

• Campaign objective

• Attribution setting

• Campaign delivery – Active/inactive status

• Incremental attribution enabled – True/false

• Creative ID

• Creative media type – e.g. carousel, image, video, automatic
  Note: We map this ourselves from raw creative data.

• Creative format

• Creative body

• Creative CTA

• Creative headline

These updates help you break down campaign performance with more granularity and precision.