Create e-mail subscription of reports

Get daily/weekly emails based on reports in the app.

Integrate with Voyado.

Using Voyado FTP to retrieve Newsletter and Automation data to follow up both revenue attribution but also combining with CTR, CTOR, OR. When integration with Voyado it will open up the possibility to also dive deeper into CLV and customer loyalty

Annotations in chart

I would love if I could set annotations in a chart. For example when you have had a discount or event. Then when you see this date in the future in the chart you will see the annotation.

Product Bundles

Track page views and sales for bundled products (bundles consist of two or multiple products), to analyze and compare bundled/non-bundled products.

Weekday in chart

I would love if we could get the weekday in the chart

See two charts at the same time in the reports view

I would love if I could see two charts at the same time in the reports view.

landing page add more fields (category, product page)

Now for landing pages we only have the url, we would like to also have page type: home/category/product/whatever that we can set in the tracker page view call. would also be good to have page key field since if you run multiple languages the url is different per language, like “jackets” vs “jackets”, but the page key will be “jackets” for all langs.

Import KPI data to Dema

We would like to be able to have all our KPIs in one place - Dema. It would be great to be able to import data points, either from a website directly (like Zendesk for tickets, CRM subscribers from Voyado etc.) or from an excel sheet that updates continuously.

Pivot table

Pivot table to set dimensions as columns

Fulfilment cost - threshold

Make it possible to add customs based on a threshold order value. This is applicable for several countries today.

Customer specific date ranges within report

Cater to those that have a broken financial year.

Add field for return fee

It’s not possible to add a “positive” return cost, e.g., when a customer pays a return fee

Customer journey

It would be great to be able to follow the customer journey on site. From the total number of users who landed on our site, how many added a product to cart, how many of them proceeded to checkout and how many of them actually fulfilled their purchase/converted. (Same type of report as google analytics purchase journey) In both numbers and percentage.

Integrate Google Search Console (CSC) API data

Integrate into Dema. Business requirement specification exists.

Ad platform metrics, adjust with country consent rate

When looking at conversions and adjusted epRoas (ads) reported from ad platforms in dema we would need to take the consent rate to be able to compare epRoas between countries, same as we do with expected returns by country. To the ad platforms we only send conversions for consented users, and the amount of consented users is very different by country, only 71% in DE and in US there is no consent needed so there we have 100% It could be a fixed config table on country level as a start, and in the future we should probably track consents in the dema tracker. This only applies to metrics marked with (ads) in dema, the normal epRoas does not have this issue as it uses commercetools data, not ad platform.

Returns Management

Enable input of negative customs costs to account for duty drawback. Feature request (Nice to have)

Ability to "Drill down" in a report

Create the ability to "Drill down" in a report. Let's say you're looking at how a collection is doing, then you want to drill down into that collection to see what products perform and not change reports or columns. And also make it easy to get back to the "top level report"

New metric - Inventory days left

I would love if we could see how many days more the current stock will last using the forecast on sold qty's.

Support for Pre-emptive Cost Configuration

Problem: The "Wait-and-Watch" bottleneck Currently, DEMA requires a cost category (e.g., a new shipping method, payment fee etc) to be present in the data stream before it can be configured. This creates an unsustainable "chicken and egg" workflow. Users are forced to manually monitor the platform to catch the exact moment the first transaction with a new cost item occurs. If the configuration isn't updated immediately after that first sale, the data remains inaccurate until manual intervention happens. This "wait-and-watch" approach leads to avoidable data gaps. Proposed Solution: Manual "Key-Value" Entry Implement a way for users to proactively define cost rules using a free-text input field for the Service ID or Cost Key. Manual Entry Point: A UI option to "Add New Cost Rule" where the user can manually type in the expected identifier (e.g., a specific UPS service code or a new provider name). Proactive Mapping: Once the user saves this manual entry with its associated costs, the system should automatically "handshake" with that ID as soon as it eventually appears in the data stream. Flexibility Over Rigidity: Prioritize user-defined inputs over waiting for system-validated logs. Even if there is a minor risk of a typo, the benefit of having the cost ready to fire from order #1 far outweighs the current manual monitoring requirement. Benefit Zero-Day Accuracy: Ensures 100% accurate margins from the very first transaction of a new service. Operational Freedom: Removes the need for staff to "babysit" the system during rollouts or carrier switches. Proactive Scaling: Allows teams to set up entire new markets or logistics flows in DEMA before they go live.

"Other" costs (royalities, fees etc)

We see a need for a more flexible way to input additional order-related costs in the Cost Setup. Specifically, it would be highly valuable to have a customizable field (e.g., 'Other Variable Costs') to account for expenses that impact our margins but aren't strictly COGS or shipping. Examples of use cases: Royalty payments: Fees paid per unit sold. Sales Commissions: External commissions per order. Marketplace Fees: Third-party platform fees By allowing these costs to be defined in Dema, we can achieve a much more accurate 'True Profit' calculation per sales channel. Is this something on your roadmap, or perhaps something that could be solved via a generic cost-mapping feature?"