Add more events for tracking to follow customer journey

Track events like add to cart, initiate checkout and add to wishlist to be able to track customer behaviour.

Cookieless tracking using IP & user agent & salt hash

For users that don't consent to tracking and we currently can't track, we are looking into possibility to allow a cookieless solution where we instead use a hash + 24h salt to encrypt customer PII to allow compliant tracking for all visitors.

Inventory from Sitoo

Inventory data for Sitoo is not currently fetched, and IDs between systems aren’t mapped due to IDs in Dema not being the same as in Sitoo. We will make a mapping between the systems and read the inventory.

Scale/decrease spend incrementality test

Currently customer success support is needed to setup scale/decrease incrementality tests, e.g. “increase spend with 25% in Facebook and measure the incrementality”. We will create an easier way for customer to setup these test self serve.

Omni-channel incrementality tests

Currently we don’t have a simple solution to measure omni channel incrementality in incrementality testing, e.g. “How does marketing spend affect multiple storefronts” or “How does marketing spend affect offline sales AND online sales and give a combined incremental ROAS of it”. We will allow for easier testing for these cases.

Send segmentation data back to Klaviyo

Currently, segmentation data is only provided as a CSV file. Customers have to manually upload this to Voyado, which is cumbersome and prone to errors. We will allow to automatically update customers in Voyado with tags based on segments created in Dema.

Send segmentation data back to Voyado

Currently, segmentation data is only provided as a CSV file. Customers have to manually upload this to Voyado, which is cumbersome and prone to errors. We will allow to automatically update customers in Voyado with tags based on segments created in Dema.

Update product segmentation to Shopify

Currently, product segmentation data can only be exported as a CSV. Customers have to manually upload it to Shopify, which is clunky. We will allow to tag the products and send them back to Shopify

Multiple metrics in measurement

Allow for different metric optimisation in measurement

UI to insert targets

Easy interface to apply the targets directly from the platform.

API for data export

Would like to be able to export the data in Dema through API

Spend Pacing

It would be great to have spend as a predictive metric, in a graph were you can see the estimated total spend for the month if you follow the spend pacing the last 1/3/7 days.

Ad Creative Reports

If possible, would be great to get ad creative reporting in DEMA.

Combining shopify integrations into a 1 click setup

Currently we have a 1-click setup for Shopify tracking but require API credentials to fetch inventory/untracked order data. We will work on making sure we have a 1-click setup for all data for a more seamless onboarding experience for Shopify customers.