Currently, segmentation data is only provided as a CSV file. Customers have to manually upload this to Voyado, which is cumbersome and prone to errors. We will allow to automatically update customers in Voyado with tags based on segments created in Dema.

For users that don't consent to tracking and we currently can't track, we are looking into possibility to allow a cookieless solution where we instead use a hash + 24h salt to encrypt customer PII to allow compliant tracking for all visitors.

Currently we don’t have a simple solution to measure omni channel incrementality in incrementality testing, e.g. “How does marketing spend affect multiple storefronts” or “How does marketing spend affect offline sales AND online sales and give a combined incremental ROAS of it”. We will allow for easier testing for these cases.

Easy interface to apply the targets directly from the platform.

It would be great to have spend as a predictive metric, in a graph were you can see the estimated total spend for the month if you follow the spend pacing the last 1/3/7 days.